The FTC Disclosure rules: one year later

by David October 5, 2010

One year ago, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, to go into effect on Dec. 1, 2009. The 81-page document identified three main updates to the Commission’s rules: Restrictions on describing “typical” results in advertising Guidelines for celebrity product endorsers Guidelines for disclosing material connections [...]

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How to disclose material connections on your blog or social media site

by David October 5, 2010

If  you’re writing a blog or social media post and have received free product, services or enjoy a business relationship, you need to disclose it to your readers. Face it; you write for them and they deserve to know. It’s also the law, as the Federal Trade Commission has issued clear instructions on what constitutes [...]

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What professional organizations say about the FTC disclosure rules

by David October 5, 2010

Should a blogger disclose “material connections” with a sponsor or advertiser? Of course. It’s one of those lessons we learned in kindergarten. Or should have. For the most part, professional organizations line up behind practice that helps create trust and transparency. In the long run, it’s good business. But some have quibbles – or outright [...]

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Inside the social media triangle

by David September 17, 2010

Presentation to the Kansas Chapter of the Public Relations Society of America, Sept. 17, 2010. Inside the social media triangle View more presentations from David Kamerer.

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Social media ethics resources

by David September 13, 2010

This is the handout from the Sept. 14 meeting of the Chicago chapter of the Public Relations Society of America meeting. View more documents from David Kamerer.

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Google Instant Search (just add Dylan)

by David September 13, 2010
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Social media: manage the risk, but don’t miss the opportunity

by David June 17, 2010

Social media use at work is not a technology problem; it’s a management problem. And it’s also a management opportunity. Smart companies like IBM and the Mayo Clinic acknowledge social media and embrace it. In fact, there’s growing evidence that socially-empowered employees outperform their peers. Connected employees use social tools to get things done. Sure, [...]

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Digital media use up among children; television watching down

by David April 27, 2010

A national study commissioned by the Kaiser Family Foundation found that children ages 8-18 have increased their recreational media use even though television watching declined. Driving the increase were mobile media use and games. Average recreational use is a jaw-dropping 7 hours 38 minutes per day. If multitasking is counted, it’s the equivalent of 10 [...]

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Facebook: privacy settings change again

by David December 10, 2009

In our hectic, public social lives, there’s always Facebook, a gated community where you can let it all hang out with your friends. What you say or show on Facebook is safe from those outside forces that might otherwise ruin the experience: your parents, your students, your ex, and yes, search engines. But Facebook is [...]

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The hot new handheld

by David December 2, 2009
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