social media: November 2008 Archives
Remember when you were young and full of innocence? You know, about a thousand tweets ago?
If you'd like to recapture that special first time, check out MyTweet16, which will show the first 16 tweets of any person you care to stalk investigate learn about. You know, how they tweeted "back in the day." Sometime in September or October, most likely (Twitter has grown that fast).
The open API that Twitter runs on is sparking lots of innovation and reinvention, always a good thing with new media. Everyone can get their hands on a piece of the Twitter experience. Here are some more Twitter tweaks:
FriendorFollow - Who are you following? Who is following you? This service helps you manage the reciprocity of your Twitter follows/followers from three easy-to-understand windows. Worth a look every so often to keep your Twitterverse in balance.
Mr. Tweet - your Twitter valet service. Follow Mr. Tweet (for some reason I can't stop thinking about Homer Simpson as "Mr. Plow") and Mr. Tweet will suggest people who should be in your network.
Twitbacks - free custom Twitter background themes. (or you could go old school and wrangle the pixels yourself; I suggest creating an image 2048 pixels wide by 1707 pixels high at 72 ppi; save out the finished art as a .jpg. And please, make it pretty).
Also, very much worth a read: Why I love Twitter, by Tim O'Reilly (yes, THAT O'Reilly).
Thanks to Kevin Dugan at Strategic Public Relations for some of these links.
Here's a nice list of social media campaigns, courtesy of Being Peter Kim. There's a ton to learn here, so get clicking!
With much of social media, there's the "getting started" problem. For example, suppose you've just activated an account at Twitter. What next? You're following no one, and no one is following you. Not much fun, is it?
If you've been contemplating joining the Twitter community, here's some excellent advice on getting started from David Meerman Scott, author of The New Rules of Marketing & PR. This book, by the way, is an excellent introduction to using social media.
One way to get going is to generate a feed of Twitter users in your community. You can do this at twitterlocal, or by using the advanced search function at Twitter.
Another approach? Figure out who the power Twitter users are, and follow them. Or, you could follow the top Tweeters at TwitterGrader, which purports to analyze the influence of Twitter users.
But don't look for me on the list. I'm taking Twitter pass/fail.
Follow me @davidkamerer
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Thanks to Clemson University Professor Mihaela Vorvoreanu for the post upon which this entry is based.
Nicholas D. Kristof enjoys a prominent perch in American life; he's a columnist for the New York Times, where he can reach millions of people every week. But he's also on Facebook, where he has almost 20,000 fans. Why Facebook? The principle is simple: for maximum influence, go where the eyeballs are. According to Alexa.com, Facebook is the #5 most visited website in the U.S.; NYTimes.com is #21.
That's the biggest limitation for a lot of bloggers. You can manage the technical hurdles and you can create the content. But in the end, there may not be a lot of eyeballs at David Kamerer's Spoonful. Or at my public relations blog, PRNeededHere.com. I'm building traffic, but it's not like perezhilton.com over here. Perez is on a superhighway; I'm a two-lane blacktop.
But I'm learning to go where the eyeballs are. In the past week I've cloned my blogs twice. LinkedIn's new applications create new opportunities to host content on your LinkedIn page. I installed Six Apart's Blog Link, and my blog instantly flowed on to my LinkedIn page. Blog Link also found my contacts' blogs, which are also viewable from my page. Simple and brilliant.
I also participate in a public relations social media site, PR Open Mic. I cross-posted some blog entries there, and instantly got a lot of comments. The process is pretty simple; from my blog dashboard, copy the blog entry HTML, and then paste it into a window. Preview it, touch up the code, and publish.
Every time I clone my blogs, I reach a new audience. It's a few more breadcrumbs to make it easier for interested readers to find my work. I'm glad to have you as a reader, whether here or there.
- Blog search engines: the complete overview, by Ann Smarty, at searchenginejournal.com. Compares Google Blog Search, Technorati, BlogPulse and Blog Lines.
- Six free tools for online reputation management, by Dan Schawbel, at MarketingProfs.com. Discusses Google Alerts, Technorati, Backtype, BoardTracker, Twitter Search and FriendFeed.
- http://www.go2web20.net/. Just when you thought all the social web apps have found their place in your life, here comes another batch. It makes my brain hurt just thinking about clicking through them all. Don't forget to click on the "Select Tag" link to narrow your search.
