web culture: March 2009 Archives
My favorite store is having a sale this week, but you wouldn't know it by looking at its web site.
That's because the site just sits there. It's little more than a business card with some pretty pictures.
The site isn't updated because it's a hassle to do it. If the job requires a web designer, complex software and an arcane process called FTP to send information to a server, it's too complicated to do regularly.
But it doesn't have to be that way. A new kind of web site - a content management system, or CMS - makes it easy to administer from a secure dashboard. And when it's easy, you'll update it when you're having a sale.
A CMS can be expensive, as a custom-designed and programmed site might be. Or it can be free, if you use an off-the-shelf or open source tool. Many companies use blogging platforms such as WordPress or Movable Type as their CMS. If you need more power or control, there are open-source tools like Joomla or Drupal. When you choose one of these, you gain support from communities of experts who provide free programming modules or visual themes.
Continue reading Free tools for managing your store's web site.
More self-publishing: "6 ways to publish your own book," by Shevonne Polastre, on Mashable
Conversations you should join: "10 rules of marketing on user review sites," by Todd Defren, on PR Squared
Short, sweet, and true: "Personal branding in the age of Google," by Seth Godin
