Tropicana is abandoning its new-look packaging after receiving criticism from consumers on Twitter and other social media channels.
“You used to wait to go to the water cooler or a cocktail party to talk over something,” said Richard Laermer, chief executive at RLM Public Relations in New York. “Now, every minute is a cocktail party,” he added. “You write an e-mail and in an hour, you’ve got a fan base agreeing with you.”
And here’s Peter Shankman: “Twitter is the ultimate focus group. I can post something and in a minute get feedback from 700 people around the world, giving me their real opinions.”