Last year I was asked to do an attendee evaluation for a
national meeting Envision hosted for some 450 participants. “No problem,” I
told my boss. And in a week, we had responses from 40 percent of our attendees
– a response rate that rivals that of any professional research firm.
It
turned out to be a quick and easy project, thanks to the online tool Survey
Monkey. Here’s a look under the hood:
Survey Monkey lets you build online surveys using predefined question types. Once you’ve developed your survey, you can send it via email or paste an URL into a web page. Respondents click and type their way through the survey, and when they’re done, they’re directed to a web page of your choosing. You can analyze the data in real time as the responses come in.
When you start building your survey, you can choose a color scheme and upload a logo, to give your survey a more “official” feel. I recommend you compose your survey offline, then use the excellent tools to build your survey – it’s easy to lose track of the content in this environment. You can choose from horizontal and vertical multiple choice formats, multiple response questions (“Please choose all that apply”) matrix questions and questions with missing/open ended responses. Once you’ve developed some questions, you can easily copy, modify and move them. At any point you can preview your work, or even send the survey to a friend to test (you can easily wipe your data clean before you send out the final version).
Survey Monkey allows you to build in branching logic (although that took a little bit of trail and error for me to master).
Survey Monkey has several sending options, including the ability to send reminders to only people who have not yet responded. In this mode, you can also associate a set of responses to a particular respondent. When you’re achieved your response goal or hit your deadline, you can close the survey for final analysis.
If you’re just looking for descriptive statistics, such as means and modes, you’ll probably be happy with the analytical tools in Survey Monkey. You can do limited bi-variate analyses using the “filter” command. While Survey Monkey does allow you to export your data to Excel and a couple of other formats, it does not directly work with SPSS or other dedicated statistical packages.
You may be able to get along fine with the free version of Survey Monkey. My account costs only $20/month and has easily repaid itself many times over. A paid account gives you access to more powerful tools and can handle more responses.
If you have email addresses for a population that you need to survey (and that’s a big “if”) I highly recommend Survey Monkey.
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