As a college professor, I work with mostly junior and senior communication students who are interested in public relations, marketing and media production. Many are in the process of migrating their work online, whether it’s for a portfolio or a client-based project.
I see a clear trend among the students. Even a year ago, there was intense interest in learning to hard-code web sites using Dreamweaver or a similar tool. Today, that doesn’t happen. The students have learned and seen the value of using a content management system, or CMS. Most use WordPress, but there is a smattering on Blogger, Tumblr, TypePad or Movable Type. Some have skills with Drupal or Joomla.
All of these platforms have robust third-party support, whether its themes, plug-ins, widgets or community sites that answer technical questions. Most are free, and most allow you to host the content yourself if you want to.
It seems like WordPress is dominant, but a recent study of top blogs shows a plurality of leaders.
The key point – find a CMS that you can live with, one that does 90 percent of what you want and need to do. Apply a theme, and then focus on what you do best: the content. Later on, when you want to re-skin the site, or reformat it for delivery to iPhones, or push it to your Facebook or LinkedIn account, you’ll be glad you did.
There will always be a place for hard-coded sites, but once you’ve seen the advantages of a good CMS, you’ll never go back.
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