Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
Digital media use up among children; television watching down
A national study commissioned by the Kaiser Family Foundation found that children ages 8-18 have increased their recreational media use even though television watching declined. Driving the increase were mobile media use and games. Average recreational use is a jaw-dropping 7 hours 38 minutes per day. If multitasking is counted, it’s the equivalent of 10 […]
Twitter: ultimate focus group or just a bunch of bullies?
Tropicana is abandoning its new-look packaging after receiving criticism from consumers on Twitter and other social media channels. Flash mobs are increasingly part of the modern life, whether it’s baby-wearing mothers who are angry at Motrin, or Facebook users upset with a change in their terms of service. But do flash mobs constitute legitimate research? […]