Digital tools for travel

by David on April 15, 2012

“In this country, you gotta get the power first. Then when you get the power, you get the wi-fi. Then when you get the wi-fi, then you get the work done.” (if Scarface was made today)

Everyone has a special routine for travel. Here’s mine, with a focus on getting the most from your digital devices:

screen shot from Flight Track ProThere’s no reason to travel without full information; this is probably the most essential tip I can offer. I really like FlightTrack Pro (about $10) for this job. Input your flight information, and FlightTrack keeps track of it. This includes gate changes, late departures and layovers. If your flight is cancelled, all the phone numbers  you need are right there. You can text or email your flight data to waiting parties, too.

When you travel you really rely upon and use your phone, so I always carry charging cables and a spare battery. Mine is a Duracell USB Instant Charger, (about $20). It’s small, yet offers up to 180 extra minutes of talk time on your iPhone.

At the airport, your huddled masses yearning to power their digital devices are easily identified. Rather than re-enacting a scene from Road Warrior, make peace with this tribe with the Monster Power to Go mini power strip. It’s compact and relatively flat so you can stuff it into your computer bag. Mine has three AC outlets plus USB power for an iDevice. Also recommended for the live-tweeting nerd rodeo at social media events. When you get to your hotel room, the strip will help you keep all your equipment together and charged.

In the air, it’s nice to create some psychological distance from the many other passengers. Ditch those cheap earbuds that came with your iPod. You’ve got two kinds of solutions for air travel: isolation earbuds or noise-cancelling headphones. I’ve gone the isolation route. My Etymotic ER6i phones use a triple-flange to seal out the crying babies and chatty seatmates (alternate tip: tell your seatmate you’re an undertaker). Some people don’t like the feeling an object deep in your ear canal, but it doesn’t bother me. The Etymotics also sound terrific, and because the noise is sealed out, you don’t have to crank your volume so high, so you also conserve your batteries. If you hate the idea of something in your ears, try noise-cancelling headphones instead. These use an active circuit to “listen” to the noise, then manipulate the phase of the audio signal to try to eliminate it. The most popular model seems to be the Bose Quiet Comfort, but they’re expensive. If you’re in the market, the experts at headphone.com round up the best (at all price points) of in-ear and noise-cancelling phones for you.

Before you depart, download content for the trip. You can’t really use streaming services like Netflix or Hulu while in the air. I like podcasts from National Public Radio, such as Fresh Air. If you use an iPad, the digital magazines from Conde Nast (Wired, New Yorker, Vanity Fair, GQ) as well as Amazon Kindle books are all readable with no Internet connection. If you’re a voracious web reader, clip your articles in advance with Instapaper for offline reading later.

Sometimes the trips are fast and smooth; sometimes you’ll spend eight hours at O’Hare and then they’ll send you back home. The basic plan for me is to prepare, pack the essentials, but also to travel light.

What’s in your essential travel kit? Leave your picks in the comments.

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Three trends for today

by David on March 18, 2012

Name your own price

Radiohead did it with their album In Rainbows; Louis CK did it with his Live at the Beacon performance video, and now Panera is experimenting with the model in its CSR initiative, Panera Cares. If you let your customers name their own price, will they pay? What principles govern this model? Three experts kick it around in this Chicago Tribune article.

A new entrant in the daily deal space

Daily Deal sites like Groupon have focused on building reach. SaveLocal, a new service from outbound email service provider Constant Contact has created an affinity program to reward existing customers, increase the purchase cycle, and empower small merchants to compete. Interview with Constant Contact CEO Gail F. Goodman in the New York Times. (paywall)

Sidebar: Two merchants consider their experience with Groupon, Living Social and SaveLocal.

Mobile payments heat up

This credit card terminal at Macy's is also equipped with Google Wallet, an NFC-based form of mobile payment.

This week PayPal announced its entry into the mobile payments area, with a triangular smartphone attachment very similar to the Square Payment Service. This is one of several mobile payment models, the smartphone as cash register. (see infographic below for the other four flavors). What’s at stake? More than 2.7 percent of all transactions in a rapidly growing market. Today we have a plurality of ways to pay with a mobile device, but I expect there will be a shakeout as the big boys (Visa and MasterCard) get things sorted out. Meanwhile, Starbucks continues to go its own way with a smartphone-linked app that uses bar codes to link your Starbucks card to your mobile device.

Sidebar: Jonathan Stark used Twitter and his Starbucks card to share coffee with complete strangers. It was a sort of “leave a penny, take a penny” for the wired set. The experiment hummed along for awhile until Starbucks shut it down last summer.

Mobile Payments infographic

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Google Analytics Individual Qualification (IQ) Test preparation

by David March 9, 2012

If you run a website and don’t use analytics to monitor its performance, you’re a fool. Analytics provide rich, granular data about every aspect of your site and how it performs. Without this information, you can’t meaningfully improve your site – or justify the resources needed to run the site to your boss or board [...]

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Loyola Ad Club Digital Roundtable

by David February 27, 2012

It’s my pleasure to join a group of top ad professionals for a roundtable on trends in digital advertising: hashtag #LoyolaDigital 5 p.m. Thursday, March 1 Corboy Hall Room 105 25 E Pearson, Chicago, IL 60611 (southwest corner of Pearson & Wabash)   Featuring: Kristin Scheve, Media Supervisor, Digitas Jonathan Sackett, EVP, Chief Digital Officer/Managing [...]

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The targeted web vs. the universal web

by David February 26, 2012

In 1997, the web was easy. Everyone’s Amazon home page was the same. Everyone’s Google results were the same. It was the golden age of the universal web. Back then, we were just amazed to have the web. But my, how the web has grown. Today, it adapts to us. Google search emphasizes local results, [...]

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You better watch out … Amazon is coming to town

by David December 11, 2011

Amazon’s new PriceCheck app has retailers in a lather. Mind you, local retailers already hate Amazon, and for good reason. In a scenario you’ve likely heard, a customer walks in to a bookstore, enjoys excellent customer service, is guided to just the right book by the trained sales associate, and … well, you know the [...]

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Come work with me at Loyola University Chicago

by David October 21, 2011

We’re hiring a new colleague to work in advertising (digital emphasis) at Loyola. Ping me if you’re interested, and please check out this position description: Loyola University Chicago invites qualified applications for an Instructor or Assistant Professor position (starting August, 2012) in Advertising and Digital/New Media in the School of Communication at the Water Tower [...]

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PRSA International Conference – downloads

by David October 15, 2011

Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development - Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster - PDF; media relations for the digital age Detailed notes - PDF; creating the digital press release

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How to create RSS feeds from Twitter

by David September 14, 2011

I think RSS is a great way for a high-volume information user to stay on top of things without too much time or work. But RSS is in decline, slowly being replaced by social sharing and proprietary feeds. To me, social sharing is like browsing, while RSS lets you look at every book on the [...]

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Alice Kamerer, 1925-2011

by David August 10, 2011

My mother passed away early this morning. We’ve created an online memorial for her at davidkamerer.com/alice. If you knew her, please read about her life and leave a comment. Thank you everyone for the stream of love and prayers! David and Tom.

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