In the world of digital marketing, so-called “experts” are a dime a dozen. One way to distinguish yourself is to become a real expert. Since measurement is so important, I recommend you start with digital analytics. And Google is the king of analytics for most websites. According to one estimate, almost 70 percent of the top […]
Help feed people who are hungry with Chicago Shares
In “Freedom from Want,” artist Norman Rockwell presents an idyllic image of an American family. And while your bird may not look quite so perfect, you know that you’ll enjoy a feast on Thanksgiving Day, hopefully surrounded with the ones you love. But in reality, one in 8 Americans struggles with hunger. In Chicago, I […]
Leadership Wichita presentation
Social Media at adolescence from David Kamerer
PRSA Kansas analytics presentation
Amazon Echo: giving voice to the masses
I enjoy technology as much as anyone, but I’m usually happy to wait until version 2.0 before laying out my money. But I took a leap with the Amazon Echo, a Bluetooth speaker with a voice interface and Siri-like artificial intelligence built in. Yes, I thought it would be nice to have around the house, […]
Chromecast, Roku, Apple TV: streaming away cable TV
Your cable bill: it could be more than $100 a month. Is it worth it? If you have doubts, it’s probably not. Fortunately, it’s easier than ever to become a cord cutter. There is life after cable. So let’s explore your options in a cable-free world. First, though, see if you fit the ideal profile for cord […]
YouTube SEO and annotations tutorials
Here are videos that explain what you need to know about YouTube SEO and YouTube annotations.
ICA presentation – disclosure of material connections
ICA presentation – disclosure of material connections in social media from David Kamerer
Review of Dan Gillmor’s Mediactive
Dan Gillmor is giving a presentation at Loyola this week (register here). I wrote this review of his book and project Mediactive for Journalism & Mass Communication Educator 66(3), pp. 272-273 (2011). It’s no longer available online, so I’m reproducing it here. Journalism is broken, and with Mediactive, Dan Gillmor aims to fix it. But he […]
Public Relations Boutiques International presentation
Corruption resources (PDF document with links)