Nicholas D. Kristof enjoys a prominent perch in American life; he’s a columnist for the New York Times, where he can reach millions of people every week. But he’s also on Facebook, where he has almost 20,000 fans. Why Facebook? The principle is simple: for maximum influence, go where the eyeballs are. According to Alexa.com, […]
Netflix get its Mac act together
Rejoice! Macintosh users can finally instantly view Netflix movies on their computers. For the past year or so, this feature has only worked with Windows computers. The Mac viewer is in Beta, so there may be little hiccups here and there. Here’s how to get access to instant viewing with your Mac. First, you must […]
Obama takes change online
Just one day after the election, Josh Bernoff challenged Barack Obama to use the groundswell: I call on president-elect Obama to create a community of committed Americans to discuss the solutions to the problems that face us. I call on him to designate a US Community Manager, with a small staff, to moderate and harvest […]
How Obama did it
Barack Obama climbed almost insurmountable odds in his bid to become our next president. As candidates go, he was inexperienced. He had to face down a powerful opponent – Hillary Clinton – and then maintain momentum against the Republican machine and John McCain. His race was undoubtably a negative for some voters. To be sure, […]
How to handle job layoffs
This morning brought news of a layoff of 500 at Hawker Beechcraft, even though the company has has backlog of more than $7 billion. It’s a necessary, strategic adjustment, and for some employees, it’s going to hurt like hell. Kudos to CEO Jim Schuster for clearly and honestly telling the company’s story. The company is preparing […]
Links for 11-03-08
Blog search engines: the complete overview, by Ann Smarty, at searchenginejournal.com. Compares Google Blog Search, Technorati, BlogPulse and Blog Lines. Six free tools for online reputation management, by Dan Schawbel, at MarketingProfs.com. Discusses Google Alerts, Technorati, Backtype, BoardTracker, Twitter Search and FriendFeed. http://www.go2web20.net/. Just when you thought all the social web apps have found their […]
Career advice via crowdsourcing
Attention public relations/marketing/IMC students: Here’s a click that’s worth your time. Brad J. Ward of Butler University asked his Twitter followers the question above. Here are the answers that came back. It’s a lovely mosaic of truly useful information. This kind of search is possible through the Twitter hashtag, which is frequently used for live […]
Take your portfolio online
This morning I spoke to high school students attending portfolio day at Friends University. I suggested to the students that, while a physical portfolio is essential, an online portfolio can be a useful way to leverage the work and help develop an online reputation. Useful when someone needs to see your portfolio right now, or […]
D’oh! Kamerer forgets to vote; McCain wins
Here’s a video that’s sure to go viral, from MoveOn.org: Build your own video at http://www.cnnbcvideo.com/index.html
A Twitter toolkit
One of the nice things about Twitter is that other developers have taken the API and built useful extensions that leverage Twitter’s power. You can take control of your Tweetosphere with these handy tools, posted by Brian Solis at PR 2.0, one of my favorite public relations blogs. The tool I’m most excited about is […]