Here is my slide deck from my presentation in Chicago on July 20. Thanks for attending! Disclosure of Material Connections from David Kamerer
Web analytics resources
Here are resources that I’ve found valuable in developing a deeper understanding of web analytics and digital measurement: Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics: an hour a day by Avinash Kaushik Advanced Web Metrics with Google Analytics by Brian Clifton Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and […]
Chicago concerts during AEJMC
Coming to Chicago for AEJMC? You may want to purchase advance tickets for an important show. Here are some highlighted touring musical events in Chicago during the Association for Education in Journalism and Mass Communication (AEJMC): August 7-8. Coldplay, with Marina & the Diamonds and Emeli Sande. United Center. Ticket information. Location/transit info. August 8. Rufus […]
Digital tools for travel
“In this country, you gotta get the power first. Then when you get the power, you get the wi-fi. Then when you get the wi-fi, then you get the work done.” (if Scarface was made today) Everyone has a special routine for travel. Here’s mine, with a focus on getting the most from your digital […]
Three trends for today
Name your own price Radiohead did it with their album In Rainbows; Louis CK did it with his Live at the Beacon performance video, and now Panera is experimenting with the model in its CSR initiative, Panera Cares. If you let your customers name their own price, will they pay? What principles govern this model? […]
Google Analytics Individual Qualification (IQ) Test preparation
If you run a website and don’t use analytics to monitor its performance, you’re a fool. Analytics provide rich, granular data about every aspect of your site and how it performs. Without this information, you can’t meaningfully improve your site – or justify the resources needed to run the site to your boss or board […]
Loyola Ad Club Digital Roundtable
It’s my pleasure to join a group of top ad professionals for a roundtable on trends in digital advertising: hashtag #LoyolaDigital 5 p.m. Thursday, March 1 Corboy Hall Room 105 25 E Pearson, Chicago, IL 60611 (southwest corner of Pearson & Wabash) Featuring: Kristin Scheve, Media Supervisor, Digitas Jonathan Sackett, EVP, Chief Digital Officer/Managing […]
The targeted web vs. the universal web
In 1997, the web was easy. Everyone’s Amazon home page was the same. Everyone’s Google results were the same. It was the golden age of the universal web. Back then, we were just amazed to have the web. But my, how the web has grown. Today, it adapts to us. Google search emphasizes local results, […]
You better watch out … Amazon is coming to town
Amazon’s new PriceCheck app has retailers in a lather. Mind you, local retailers already hate Amazon, and for good reason. In a scenario you’ve likely heard, a customer walks in to a bookstore, enjoys excellent customer service, is guided to just the right book by the trained sales associate, and … well, you know the […]
PRSA International Conference – downloads
Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release