In the world of digital marketing, so-called “experts” are a dime a dozen. One way to distinguish yourself is to become a real expert. Since measurement is so important, I recommend you start with digital analytics. And Google is the king of analytics for most websites. According to one estimate, almost 70 percent of the top […]
PRSA Kansas analytics presentation
Google Analytics and the four kinds of traffic your web site receives
Your first look at a Google Analytics report can be daunting. So many numbers! And some concepts you may not be familiar with. I remember showing a report to a senior-level VP on a consulting job. She looked it over and asked, “Is it good?” Ever since that day, I’ve tried to answer that question […]
Improve your digital listening skills
Of all the benefits of social media for business, the greatest come from listening. Consider this: you can listen unobtrusively – no one needs to know you’re paying attention. You don’t even need to sign up for accounts to listen. This is a great place for the socially-shy business to dip its toes into social […]
Web analytics resources
Here are resources that I’ve found valuable in developing a deeper understanding of web analytics and digital measurement: Books: Web Analytics 2.0 by Avinash Kaushik Web Analytics: an hour a day by Avinash Kaushik Advanced Web Metrics with Google Analytics by Brian Clifton Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and […]
Google Analytics Individual Qualification (IQ) Test preparation
If you run a website and don’t use analytics to monitor its performance, you’re a fool. Analytics provide rich, granular data about every aspect of your site and how it performs. Without this information, you can’t meaningfully improve your site – or justify the resources needed to run the site to your boss or board […]
PRSA International Conference – downloads
Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
The Missing Google Analytics Manual
What good is a web site if it just sits there? I’m hearing from more and more small businesses and non-profits who are ready to start taking measurement of their web traffic seriously. For these smaller websites, Google Analytics is a powerful and easy solution. Here’s a treasure trove of support information from grokdotcom.com if you’re […]