No wonder reporters don’t like spokespeople! Evasion, redirection, and just plain sucking up to reporters, straight from the playbook of how to be a lousy spokesperson (the good stuff starts at about 3:50 in on the clip). The Daily Show With Jon StewartM – Th 11p / 10c Obama: Day 15 Daily Show Full EpisodesFunny […]
How to handle job layoffs
This morning brought news of a layoff of 500 at Hawker Beechcraft, even though the company has has backlog of more than $7 billion. It’s a necessary, strategic adjustment, and for some employees, it’s going to hurt like hell. Kudos to CEO Jim Schuster for clearly and honestly telling the company’s story. The company is preparing […]