Social Media at adolescence from David Kamerer
PRSA Kansas analytics presentation
Prosperity for all: lessons from Bangladesh
The great distance between America and Asia helps obscure a fundamental truth: that we enjoy cheap manufactured goods while others, including children, toil under sweatshop conditions at low wages. This was thrown into sharp relief when a factory in Bangladesh collapsed, killing more than 400 workers. Products manufactured in the factory include clothing that is […]
Corruption of digital discourse (slide deck)
Corruption of digital discourse: what you need to know, why you should care from David Kamerer
Improve your digital listening skills
Of all the benefits of social media for business, the greatest come from listening. Consider this: you can listen unobtrusively – no one needs to know you’re paying attention. You don’t even need to sign up for accounts to listen. This is a great place for the socially-shy business to dip its toes into social […]
PRSA Chicago slide deck on disclosure of material connections
Here is my slide deck from my presentation in Chicago on July 20. Thanks for attending! Disclosure of Material Connections from David Kamerer
PRSA International Conference – downloads
Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
How to disclose material connections on your blog or social media site
If you’re writing a blog or social media post and have received free product, services or enjoy a business relationship, you need to disclose it to your readers. Face it; you write for them and they deserve to know. It’s also the law, as the Federal Trade Commission has issued clear instructions on what constitutes […]
More criticism of the FTC disclosure ruling
Here’s a hilarious video review – with disclosures aplenty – of the book “Inbound Marketing,” by Steve Garfield. Meanwhile, Ron Hogan at MediaBistro takes the ruling apart in equally funny fashion (courtesy of Maggie Bronny, student at Loyola University Chicago). No humor here: The Interactive Advertising Bureau (IAB) makes the case that the ruling is unconsitutional. […]
The FTC and blogola: here comes trouble
Last week, the FTC issued a ruling that will have the effect of cracking down on bloggers who write about free products without disclosing that they were, in fact, “compensated” for the post. Disclosing payment is one of those “things you should have learned in kindergarten.” It’s common sense. It’s a basic component of the […]