Last week, an ad for Motrin pain reliever targeting mothers created a firememe. Adage.com documents how the fire started, with some alpha bloggers posting and then taking the story to Twitter, where it lit up the service on Saturday and Sunday. You can also use search.twitter.com to view the activity on Twitter. Here’s a nice […]
PR needed here: Detroit automakers
It shouldn’t surprise you to learn that the heads of the Big Three automakers flew to Washington on three private jets to beg for $25 billion in bailout money. A sensible person would ask: is this on message? Don’t people judge you by your actions? Would it be so bad to fly commercial? At least […]
PR needed here: AIG
PR pro Shel Holtz has had it. He writes that the people running AIG are idiots. Dolts. Complete and irredeemable morons. And I agree. First, some background. In September, the Treasury promised insurance giant AIG some $85 billion in credit to keep the company afloat. In October, AIG got another $38 billion. By Monday, that may increase […]
How Obama did it
Barack Obama climbed almost insurmountable odds in his bid to become our next president. As candidates go, he was inexperienced. He had to face down a powerful opponent – Hillary Clinton – and then maintain momentum against the Republican machine and John McCain. His race was undoubtably a negative for some voters. To be sure, […]
Career advice via crowdsourcing
Attention public relations/marketing/IMC students: Here’s a click that’s worth your time. Brad J. Ward of Butler University asked his Twitter followers the question above. Here are the answers that came back. It’s a lovely mosaic of truly useful information. This kind of search is possible through the Twitter hashtag, which is frequently used for live […]