If you run a website and don’t use analytics to monitor its performance, you’re a fool. Analytics provide rich, granular data about every aspect of your site and how it performs. Without this information, you can’t meaningfully improve your site – or justify the resources needed to run the site to your boss or board […]
Google Analytics Individual Qualification (IQ) Test preparation
PRSA International Conference – downloads
Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
Digital media use up among children; television watching down
A national study commissioned by the Kaiser Family Foundation found that children ages 8-18 have increased their recreational media use even though television watching declined. Driving the increase were mobile media use and games. Average recreational use is a jaw-dropping 7 hours 38 minutes per day. If multitasking is counted, it’s the equivalent of 10 […]