Last week, an ad for Motrin pain reliever targeting mothers created a firememe. Adage.com documents how the fire started, with some alpha bloggers posting and then taking the story to Twitter, where it lit up the service on Saturday and Sunday. You can also use search.twitter.com to view the activity on Twitter. Here’s a nice […]
Obama takes change online
Just one day after the election, Josh Bernoff challenged Barack Obama to use the groundswell: I call on president-elect Obama to create a community of committed Americans to discuss the solutions to the problems that face us. I call on him to designate a US Community Manager, with a small staff, to moderate and harvest […]
How Obama did it
Barack Obama climbed almost insurmountable odds in his bid to become our next president. As candidates go, he was inexperienced. He had to face down a powerful opponent – Hillary Clinton – and then maintain momentum against the Republican machine and John McCain. His race was undoubtably a negative for some voters. To be sure, […]