Should a blogger disclose “material connections” with a sponsor or advertiser? Of course. It’s one of those lessons we learned in kindergarten. Or should have. For the most part, professional organizations line up behind practice that helps create trust and transparency. In the long run, it’s good business. But some have quibbles – or outright […]

Presentation to the Kansas Chapter of the Public Relations Society of America, Sept. 17, 2010. Inside the social media triangle View more presentations from David Kamerer.