Thoughts on digital influence and measurement, curated by David Kamerer
Where is the public relations field going in 2011? That’s the question that will be put to a panel convened by the Chicago chapter of the Public Relations Society of America. Here are a few things that are on my mind: Technology: the “universal … [Continue reading]
Presentation to school communicators View more presentations from David Kamerer. … [Continue reading]
One year ago, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, to go into effect on Dec. 1, 2009. The 81-page document identified three main updates to the Commission's … [Continue reading]
If you're writing a blog or social media post and have received free product, services or enjoy a business relationship, you need to disclose it to your readers. Face it; you write for them and they deserve to know. It’s also the law, as the Federal … [Continue reading]
Should a blogger disclose “material connections” with a sponsor or advertiser? Of course. It’s one of those lessons we learned in kindergarten. Or should have. For the most part, professional organizations line up behind practice that helps create … [Continue reading]
Presentation to the Kansas Chapter of the Public Relations Society of America, Sept. 17, 2010. Inside the social media triangle View more presentations from David Kamerer. … [Continue reading]
This is the handout from the Sept. 14 meeting of the Chicago chapter of the Public Relations Society of America meeting. View more documents from David Kamerer. … [Continue reading]
Social media use at work is not a technology problem; it’s a management problem. And it’s also a management opportunity. Smart companies like IBM and the Mayo Clinic acknowledge social media and embrace it. In fact, there’s growing evidence that … [Continue reading]
A national study commissioned by the Kaiser Family Foundation found that children ages 8-18 have increased their recreational media use even though television watching declined. Driving the increase were mobile media use and games. Average … [Continue reading]