Here’s a hilarious video review – with disclosures aplenty – of the book “Inbound Marketing,” by Steve Garfield. Meanwhile, Ron Hogan at MediaBistro takes the ruling apart in equally funny fashion (courtesy of Maggie Bronny, student at Loyola University Chicago). No humor here: The Interactive Advertising Bureau (IAB) makes the case that the ruling is unconsitutional. […]
The FTC and blogola: here comes trouble
Last week, the FTC issued a ruling that will have the effect of cracking down on bloggers who write about free products without disclosing that they were, in fact, “compensated” for the post. Disclosing payment is one of those “things you should have learned in kindergarten.” It’s common sense. It’s a basic component of the […]
In search of ethos online
Aristotle, the father of rhetoric, taught us about the three great appeals: logos, the logical appeal; pathos, the emotional appeal; and ethos, the appeal of reputation. Who you are matters. And as we go through life, we create meaningful relationships with people, in large part based upon ethos. But all that falls apart online. And […]