Here’s a hilarious video review – with disclosures aplenty – of the book “Inbound Marketing,” by Steve Garfield. Meanwhile, Ron Hogan at MediaBistro takes the ruling apart in equally funny fashion (courtesy of Maggie Bronny, student at Loyola University Chicago). No humor here: The Interactive Advertising Bureau (IAB) makes the case that the ruling is unconsitutional. […]
The FTC and blogola: here comes trouble
Last week, the FTC issued a ruling that will have the effect of cracking down on bloggers who write about free products without disclosing that they were, in fact, “compensated” for the post. Disclosing payment is one of those “things you should have learned in kindergarten.” It’s common sense. It’s a basic component of the […]