The Russian comic Yakov Smirnoff famously said, “In Soviet Russia, TV watches you.” Today, he might say, “on Internet, Google watches you.” Indeed, Google is like Santa Claus: it sees you when you’re sleeping. It knows when you’re awake. It knows if you’ve been bad or good, so be good for goodness’ sake. But you […]
United’s nightmare not over by a longshot
On July 17, 2009, Dave Carroll’s video was the number three search result for “United Airlines.”
In search of ethos online
Aristotle, the father of rhetoric, taught us about the three great appeals: logos, the logical appeal; pathos, the emotional appeal; and ethos, the appeal of reputation. Who you are matters. And as we go through life, we create meaningful relationships with people, in large part based upon ethos. But all that falls apart online. And […]