Last week I spent some time in my campaigns class helping students think about life after graduation. Identity, online and off, was a topic. The main goal is to be “findable” online, which is easier for someone with an uncommon name and much more difficult if your name is “Smith” or “Johnson.” One student said […]
In search of ethos online
Aristotle, the father of rhetoric, taught us about the three great appeals: logos, the logical appeal; pathos, the emotional appeal; and ethos, the appeal of reputation. Who you are matters. And as we go through life, we create meaningful relationships with people, in large part based upon ethos. But all that falls apart online. And […]
Reputation management tools, free and paid
There’s only one Internet, and that makes it easier to effectively track your brand’s reputation than ever before. Dan Schwabel takes a look at free tools for online reputation management in this article; this may be all the information you need. But if you’re seeking enterprise-level support, here’s Dan’s rundown on paid tools, too. Alternately, […]