Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
U.S. to Sanford: shut yer pie hole
Every so often the news brings us a complete train wreck, the person who can’t help but do everything wrong. Today it’s South Carolina governor Mark Sanford, who has been discovered having a very public sexual liaison with an Argentinian-woman-not-his-wife. In so doing, he has given us a new euphemism for sexual misconduct: “hiking the […]
Dear graduate,
I’ve been looking for the right words for some time now, but it always comes off preachy. So instead I will rely upon the words of others, and keep things short. My gift to you! Paul Hawken gave a brilliant graduation address to the students at the University of Portland. I urge you to take […]
Blagojevich: you just can’t look away
photo credit Andrew Rubio Being a liar is probably the worst sin from a public relations perspective. But right next to lying is hubris, the notion that the rules don’t apply to you, that your $#*t don’t stink, that you can get away with something wrong through the sheer force of confidence. Hubris is alive […]
Reputation management tools, free and paid
There’s only one Internet, and that makes it easier to effectively track your brand’s reputation than ever before. Dan Schwabel takes a look at free tools for online reputation management in this article; this may be all the information you need. But if you’re seeking enterprise-level support, here’s Dan’s rundown on paid tools, too. Alternately, […]
Annual top 10 PR Blunders
Courtesy of Bulldog Reporter’s Daily Dog, here’s some familiar material. Let’s do better in 2009, please!
How to be an effective spokesperson: Jennifer Granholm
The U.S. automakers are again asking Congress for money, and public opinion thus far has been surprisingly negative about the prospect of more loans. So it really caught my ear when I heard Michigan governor Jennifer Granholm talk about the need for the loans on the NPR program Day to Day. Granholm put on a […]
Career advice via crowdsourcing
Attention public relations/marketing/IMC students: Here’s a click that’s worth your time. Brad J. Ward of Butler University asked his Twitter followers the question above. Here are the answers that came back. It’s a lovely mosaic of truly useful information. This kind of search is possible through the Twitter hashtag, which is frequently used for live […]