Here are some files I’m sharing at the PRSA International Conference: Analytics and campaign development – Analytics and campaign development Research summary – PDF; PR at the micro level summary Teaching poster – PDF; media relations for the digital age Detailed notes – PDF; creating the digital press release
United’s nightmare not over by a longshot
On July 17, 2009, Dave Carroll’s video was the number three search result for “United Airlines.”
These times call for … radical transparency
In a world of communication-empowered customers, businesses are starting to figure out that treating customers well is … well, good business. They may also be treating customers well because they’re scared to death of the consequences of not doing so (see: Vincent Ferrari tries to cancel AOL). And that’s OK, too. But many businesses have […]
Skittles “tastes a rainbow” of sites
Visit Skittles.com for a bold experiment. The candy company has temporarily taken down its normal website. In its place is a dashboard that directs you to its portfolio of social media sites. Click on “chatter” and it redirects you to a Twitter search of “skittles.” Click on “friends” and it takes you to Facebook. Brilliant, […]
Obama takes change online
Just one day after the election, Josh Bernoff challenged Barack Obama to use the groundswell: I call on president-elect Obama to create a community of committed Americans to discuss the solutions to the problems that face us. I call on him to designate a US Community Manager, with a small staff, to moderate and harvest […]
How Obama did it
Barack Obama climbed almost insurmountable odds in his bid to become our next president. As candidates go, he was inexperienced. He had to face down a powerful opponent – Hillary Clinton – and then maintain momentum against the Republican machine and John McCain. His race was undoubtably a negative for some voters. To be sure, […]