Here are resources that I’ve found valuable in developing a deeper understanding of web analytics and digital measurement:
Books:
Web Analytics 2.0 by Avinash Kaushik
Web Analytics: an hour a day by Avinash Kaushik
Advanced Web Metrics with Google Analytics by Brian Clifton
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine
Online resources:
Google’s Conversion University
Lynda.com offers a course on Google Analytics (monthly fee)
Occam’s Razor blog by Avinash Kaushik
More blogs about analytics from Advertising Age Power 150
Organizations:
Public Relations Society of America
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