Data-driven insights about social media, curated by David Kamerer, PhD, APR

Where is the public relations field going in 2011? That’s the question that will be put to a panel convened by the Chicago chapter of the Public Relations Society of America. Here are a few things that are on my mind: Technology: the “universal internet” is dying, and is being replaced by what Josh Bernoff [...]

One year ago, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, to go into effect on Dec. 1, 2009. The 81-page document identified three main updates to the Commission’s rules: Restrictions on describing “typical” results in advertising Guidelines for celebrity product endorsers Guidelines for disclosing material connections [...]

Should a blogger disclose “material connections” with a sponsor or advertiser? Of course. It’s one of those lessons we learned in kindergarten. Or should have. For the most part, professional organizations line up behind practice that helps create trust and transparency. In the long run, it’s good business. But some have quibbles – or outright [...]