To celebrate its 10th anniversary, PR Week is holding a competition for “best PR blog.” Vote for your favorites! Of course, blogging is no competition and voting is silly. But you should definitely check out the 32 finalists – there’s some good stuff in there. As they say in Chicago, “vote early, and vote often.”
It’s only an earthquake … so tweet away!
OK, reality check time. Your house is moving. You’re inside it. Do you: A. Get out! B. Make yourself a latte C. Share the experience on Twitter Ack! Angelinos chose C in large numbers, as witnessed in this wonderful interactive graph put together by the LA Times (be sure to scroll down and mouse over […]
Three blogs that are always worth a look
PR Squared, by Todd Defren, SHIFT Communications. Small agency that plays big, good balance between traditional PR training/technique and a solid understanding of how the Internet works. Micro Persuasion, by Steve Rubel. He works for Edelman, a leading PR firm, and one that has positioned itself as social media-smart. seth godin’s BLOG, by, well, Seth […]
IRS to eBayers: the party’s over
Tucked into the housing rescue package is a provision that would require PayPal to report financial information to the Internal Revenue Service for some online merchants. Read about it in the Wall St. Journal. The rules change could hit millions of people who buy and sell on eBay, who, for the most part, have treated […]
People first
All these new channels – blogs, Twitter, YouTube, whatever – require some exploration to fully understand. And so begins the romancing. As we see the unique qualities of a particular tool or channel, we swoon, and become a hammer-pounder for it. Every problem gets solved with a blog, or the tool du jour. What’s a […]
Good design: more than making things pretty
Today a federal appeals court ruled that the U.S. government has an obligation to make money more accessible to people who are blind. It’s easy for Americans to just assume money has to be a certain way. But we’re pretty much alone in the world – out of 180 countries that use paper money – […]
A quick hit of Wikinomics
Lately the “to read” stack of books by my bed table has been getting bigger. And as I fire up my RSS reader every day, I learn more and more that I know … less and less. So I was quite happy to hear Wikinomics co-author Don Tapscott on Talk of the Nation today. I know […]
What is a brand?
A brand is a promise. It’s what your customers think of when they think of your company. It’s shorthand for a set of values and assumptions. It’s eternal. And it’s a moving target. Take the brand quiz, and see what people think of a handful of companies at Brandtags.net. Fun and worthwhile. Or do it […]
Writing for a new audience
I’ve done some search marketing, so the concept of writing for computers instead of humans isn’t alien to me. But I initially failed to fully realize how much public relations writing is also writing for computers. Traditionally, the press release is written and distributed to – well, the press. But when the press release is […]
Zeitgeist check at popurls.com
While I’m living my wonderful but fairly ordinary life, millions of people post stuff to the web. Most of it is not worth looking at, but a tiny bit rises to the top, either by brilliance, outrageousness, or chance. Wouldn’t you like to review the new stuff at the end of the day? Now you […]