All these new channels – blogs, Twitter, YouTube, whatever – require some exploration to fully understand. And so begins the romancing. As we see the unique qualities of a particular tool or channel, we swoon, and become a hammer-pounder for it. Every problem gets solved with a blog, or the tool du jour.
- People: assess your customers’ social activities
- Objectives: decide what you want to accomplish
- Strategy: plan for how relationships with customers will change
- Technology: decide which social technologies to use