More self-publishing: “6 ways to publish your own book,” by Shevonne Polastre, on Mashable Conversations you should join: “10 rules of marketing on user review sites,” by Todd Defren, on PR Squared Short, sweet, and true: “Personal branding in the age of Google,” by Seth Godin
The end of a newspaper … and rising from the ashes …
The Rocky Mountain News had a good run, but it’s over. Here’s a 20+ minute video on the end. It’s worth your time: Final Edition from Matthew Roberts on Vimeo. While the news coming from the newspaper industry is almost universally bad, there are some glimmers of hope. There are many, many more reasons to […]
Choosing a CMS
As a college professor, I work with mostly junior and senior communication students who are interested in public relations, marketing and media production. Many are in the process of migrating their work online, whether it’s for a portfolio or a client-based project. I see a clear trend among the students. Even a year ago, there […]
Publish magazines on demand with MagCloud
Yes, we’re sending more online messages and we’re printing less these days. But print is far from dead. And I’m always looking for ways to leverage existing printed documents using online technology, from Issuu, which lets you display printed documents on screen while preserving layout (it’s great for online presentation of printed portfolios) to Scribd, […]
Watch the Tropicana chatter in real time
Follow the discussion of Tropicana’s package redesign at search.twitter.com. See the volume of Tropicana chatter on Twitscoop.
Twitter: ultimate focus group or just a bunch of bullies?
Tropicana is abandoning its new-look packaging after receiving criticism from consumers on Twitter and other social media channels. Flash mobs are increasingly part of the modern life, whether it’s baby-wearing mothers who are angry at Motrin, or Facebook users upset with a change in their terms of service. But do flash mobs constitute legitimate research? […]
Rest in peace: “you’re welcome”
“You’re welcome,” long a popular part of daily speech and a polite acknowledgement to “thank you,” has died of natural causes after a long period of abandonment by the culture. It is survived by its distant relatives, “no problem,” “not a problem,” “uh-huh” and “whatever.” While “you’re welcome’s” birth date is unknown, the phrase first […]
The Missing Google Analytics Manual
What good is a web site if it just sits there? I’m hearing from more and more small businesses and non-profits who are ready to start taking measurement of their web traffic seriously. For these smaller websites, Google Analytics is a powerful and easy solution. Here’s a treasure trove of support information from grokdotcom.com if you’re […]
Dear Twitter: please charge me $1
“On the Internet, nobody knows you’re a dog,” goes the classic New Yorker cartoon. Or a spammer. Brandjacking is a growing problem online. On Twitter, both Motrin and Exxon-Mobil have had unknown individuals posing as themselves. And now, one of my favorite thought leaders in social media, Jeremiah Owyang, has been brandjacked. (Twitter has the […]
Just one bad moment
We’ve all had one. That moment you wish you could take back. Maybe you were impatient with your child, a colleague, or a loved one. Perhaps you laughed at someone’s expense. Or uncorked some profanity in an inappropriate situation. You know why you did it. You were tired, you had had enough, you weren’t really […]