Last week, my colleague Bobby Rozzell observed that blog design might matter for attracting new readers or occasional readers, but not so much for regular, ongoing readers.
He’s right. Most readers first see your blog through an RSS reader. If they do click through, they’re likely to see a familiar template from a popular blogging platform like WordPress, Blogspot or Movable Type. Templates are the great democratizers of online design. They make enough design available to all. If you’re not a designer, that’s a good thing.
And the other reason blog design isn’t that important: it’s the content, stupid. But you already knew that.
What do you think? Does blog design matter to you?