Ah, it used to be so simple. Journalists were people who published news and information. And they abided by a code that we all understood. Independence. Editorial oversight. Objectivity. Today, of course, that model is dead, dead, dead. Anyone can publish. But “journalistic” structures often carry some vestigal ethos from real journalism, simply by using […]
Send a note to Google with the “Rel=author” tag
Note: As of September, 2014, Google no longer supports Google Authorship. When I talk to students about personal branding, the process is pretty simple: be findable online. Try to own the first page of Google results for your name. And show your special interests and skills in that space. Google’s new “rel=author” tag is a […]
PRSA Chicago slide deck on disclosure of material connections
Here is my slide deck from my presentation in Chicago on July 20. Thanks for attending! Disclosure of Material Connections from David Kamerer
Respecting copyright on your blog or social media page
It’s a new semester, and that means students everywhere are jumping in to digital publishing, either for fun, self-expression or as part of a classroom assignment. While student work may seem to have limited scope, at some level it’s no different from a page at nytimes.com. If it’s published online, it is a public document […]