Note: As of September, 2014, Google no longer supports Google Authorship.
When I talk to students about personal branding, the process is pretty simple: be findable online. Try to own the first page of Google results for your name. And show your special interests and skills in that space.
Google’s new “rel=author” tag is a new tool that enhances this personal branding effort. When properly implemented, your avatar will be listed in a search engine results page (SERP) along with a link to other content that you’ve authored and a link to your Google+ account. It’s a nice way to stand out.
Here’s what it looks like:
To implement Google Authorship, first you’ll need a Google+ account. Fill out your profile page completely and carefully. This page functions as your “about” page in the Google universe. I recommend that you complete this step even if you are not committed to the Google+ platform. If you want to see an example, take a look at my Google+ profile page.
Next, on the “Contributor to” tab, list your website and other places where you publish. Finally, link back to your Google+ profile on your website.
- Here’s a tool from Google to check your work
- Here’s a WordPress plugin to simplify setup
- Learn more about Google Authorship: read Grant Crowell’s interview with Google Authorship authority Sagar Kamdar