Social Media at adolescence from David Kamerer
PRSA Kansas analytics presentation
Public Relations Boutiques International presentation
Corruption resources (PDF document with links)
Prosperity for all: lessons from Bangladesh
The great distance between America and Asia helps obscure a fundamental truth: that we enjoy cheap manufactured goods while others, including children, toil under sweatshop conditions at low wages. This was thrown into sharp relief when a factory in Bangladesh collapsed, killing more than 400 workers. Products manufactured in the factory include clothing that is […]
PRSA Webinar: corruption and commercialization online
Google Analytics and the four kinds of traffic your web site receives
Your first look at a Google Analytics report can be daunting. So many numbers! And some concepts you may not be familiar with. I remember showing a report to a senior-level VP on a consulting job. She looked it over and asked, “Is it good?” Ever since that day, I’ve tried to answer that question […]
When owned and social media collide – the case of the Nokia Lumia 620
Ah, it used to be so simple. Journalists were people who published news and information. And they abided by a code that we all understood. Independence. Editorial oversight. Objectivity. Today, of course, that model is dead, dead, dead. Anyone can publish. But “journalistic” structures often carry some vestigal ethos from real journalism, simply by using […]
Send a note to Google with the “Rel=author” tag
Note: As of September, 2014, Google no longer supports Google Authorship. When I talk to students about personal branding, the process is pretty simple: be findable online. Try to own the first page of Google results for your name. And show your special interests and skills in that space. Google’s new “rel=author” tag is a […]
YouTube as a community (Michael Wesch presentation)
It’s easy to think about a channel only in the way that you use it for yourself. That’s why I’m sharing this video presentation by Kansas State University anthropology professor Michael Wesch. He eloquently presents YouTube as a social community (or perhaps more accurately, a bunch of overlapping communities). If you just use YouTube as […]
Improve your digital listening skills
Of all the benefits of social media for business, the greatest come from listening. Consider this: you can listen unobtrusively – no one needs to know you’re paying attention. You don’t even need to sign up for accounts to listen. This is a great place for the socially-shy business to dip its toes into social […]