Yes, we’re sending more online messages and we’re printing less these days. But print is far from dead. And I’m always looking for ways to leverage existing printed documents using online technology, from Issuu, which lets you display printed documents on screen while preserving layout (it’s great for online presentation of printed portfolios) to Scribd, […]
Watch the Tropicana chatter in real time
Follow the discussion of Tropicana’s package redesign at search.twitter.com. See the volume of Tropicana chatter on Twitscoop.
Twitter: ultimate focus group or just a bunch of bullies?
Tropicana is abandoning its new-look packaging after receiving criticism from consumers on Twitter and other social media channels. Flash mobs are increasingly part of the modern life, whether it’s baby-wearing mothers who are angry at Motrin, or Facebook users upset with a change in their terms of service. But do flash mobs constitute legitimate research? […]
Just one bad moment
We’ve all had one. That moment you wish you could take back. Maybe you were impatient with your child, a colleague, or a loved one. Perhaps you laughed at someone’s expense. Or uncorked some profanity in an inappropriate situation. You know why you did it. You were tired, you had had enough, you weren’t really […]
Presidential spokespeople: is there a handbook?
No wonder reporters don’t like spokespeople! Evasion, redirection, and just plain sucking up to reporters, straight from the playbook of how to be a lousy spokesperson (the good stuff starts at about 3:50 in on the clip). The Daily Show With Jon StewartM – Th 11p / 10c Obama: Day 15 Daily Show Full EpisodesFunny […]
Blagojevich: you just can’t look away
photo credit Andrew Rubio Being a liar is probably the worst sin from a public relations perspective. But right next to lying is hubris, the notion that the rules don’t apply to you, that your $#*t don’t stink, that you can get away with something wrong through the sheer force of confidence. Hubris is alive […]
Reputation management tools, free and paid
There’s only one Internet, and that makes it easier to effectively track your brand’s reputation than ever before. Dan Schwabel takes a look at free tools for online reputation management in this article; this may be all the information you need. But if you’re seeking enterprise-level support, here’s Dan’s rundown on paid tools, too. Alternately, […]
Annual top 10 PR Blunders
Courtesy of Bulldog Reporter’s Daily Dog, here’s some familiar material. Let’s do better in 2009, please!
To my graduating students
Congratulations! You’re almost out of here. Don’t forget a few tasks before you’re gone for good: Thank mom, dad and all the adults who have cheered for you, paid for your car insurance, hired you, and took the time to get to know you as an adult. You can never have enough good people in […]
How to be an effective spokesperson: Jennifer Granholm
The U.S. automakers are again asking Congress for money, and public opinion thus far has been surprisingly negative about the prospect of more loans. So it really caught my ear when I heard Michigan governor Jennifer Granholm talk about the need for the loans on the NPR program Day to Day. Granholm put on a […]