On July 17, 2009, Dave Carroll’s video was the number three search result for “United Airlines.”
♫ United breaks guitars; everyone sing along! ♫
Good morning class: For today’s lesson, please view this video: Now, please take note of the number of views on the video (as of this posting, it’s more than 1,300,000). Now, please visit Twitter search and see the traffic: http://search.twitter.com/search?q=united+breaks+guitars Now, let’s review the ways it pays to “be good”: 1. It’s a nice feeling. […]
Who are you?
Last week I spent some time in my campaigns class helping students think about life after graduation. Identity, online and off, was a topic. The main goal is to be “findable” online, which is easier for someone with an uncommon name and much more difficult if your name is “Smith” or “Johnson.” One student said […]
In search of ethos online
Aristotle, the father of rhetoric, taught us about the three great appeals: logos, the logical appeal; pathos, the emotional appeal; and ethos, the appeal of reputation. Who you are matters. And as we go through life, we create meaningful relationships with people, in large part based upon ethos. But all that falls apart online. And […]
These times call for … radical transparency
In a world of communication-empowered customers, businesses are starting to figure out that treating customers well is … well, good business. They may also be treating customers well because they’re scared to death of the consequences of not doing so (see: Vincent Ferrari tries to cancel AOL). And that’s OK, too. But many businesses have […]
Skittles “tastes a rainbow” of sites
Visit Skittles.com for a bold experiment. The candy company has temporarily taken down its normal website. In its place is a dashboard that directs you to its portfolio of social media sites. Click on “chatter” and it redirects you to a Twitter search of “skittles.” Click on “friends” and it takes you to Facebook. Brilliant, […]
Watch the Tropicana chatter in real time
Follow the discussion of Tropicana’s package redesign at search.twitter.com. See the volume of Tropicana chatter on Twitscoop.
Twitter: ultimate focus group or just a bunch of bullies?
Tropicana is abandoning its new-look packaging after receiving criticism from consumers on Twitter and other social media channels. Flash mobs are increasingly part of the modern life, whether it’s baby-wearing mothers who are angry at Motrin, or Facebook users upset with a change in their terms of service. But do flash mobs constitute legitimate research? […]
Just one bad moment
We’ve all had one. That moment you wish you could take back. Maybe you were impatient with your child, a colleague, or a loved one. Perhaps you laughed at someone’s expense. Or uncorked some profanity in an inappropriate situation. You know why you did it. You were tired, you had had enough, you weren’t really […]
Reputation management tools, free and paid
There’s only one Internet, and that makes it easier to effectively track your brand’s reputation than ever before. Dan Schwabel takes a look at free tools for online reputation management in this article; this may be all the information you need. But if you’re seeking enterprise-level support, here’s Dan’s rundown on paid tools, too. Alternately, […]