This morning on Weekend Edition, Scott Simon interviewed Troy Hitch of the Big Fat Institute about the viral campaign, “You suck at Photoshop.” Listen to the interview, then view the first episode from season one. I found it hilarious and beautifully written and produced. Finally, online rich media feels like it belongs online. This wouldn’t be nearly as effective if viewed on a television. The granularity is right, also; each episode is about five minutes. A good size for a media snack. The Big Fat Institute website is also worth a look. Donnie, I feel your pain!
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