You know Christmas is coming when your friends start sending you the latest Elf Yourself electronic greetings. According to a post at Odeo.com, this viral has been seen by 193 million visitors. Brilliant, lean in branding for Office Max, and for the … [Continue reading]
Links for 12-8-2008: all-Twitter edition
I've posted a great deal about Twitter on this blog lately, but I do have a good reason: my students are doing a research study on how companies use Twitter to communicate with their customers. These links are to help them find their way through the … [Continue reading]
Links for 12-3-2008: all-Twitter edition
Guy Kawasaki, from his blog, How to use Twitter as a twoolMossberg Solution, written by Katherine Boehret in Wall Street Journal, Birds of a feather Twitter together, good introduction to Twitter.Kathleen Parker, Rise of the Twitterati, from the … [Continue reading]
How to be an effective spokesperson: Jennifer Granholm
The U.S. automakers are again asking Congress for money, and public opinion thus far has been surprisingly negative about the prospect of more loans. So it really caught my ear when I heard Michigan governor Jennifer Granholm talk about the need for … [Continue reading]
You never forget your first time, and yet more Twitter links
Remember when you were young and full of innocence? You know, about a thousand tweets ago?If you'd like to recapture that special first time, check out MyTweet16, which will show the first 16 tweets of any person you care to stalk investigate learn … [Continue reading]
The Motrin ad: a useful takeaway
Last week, an ad for Motrin pain reliever targeting mothers created a firememe. Adage.com documents how the fire started, with some alpha bloggers posting and then taking the story to Twitter, where it lit up the service on Saturday and Sunday. You … [Continue reading]
PR needed here: Detroit automakers
It shouldn't surprise you to learn that the heads of the Big Three automakers flew to Washington on three private jets to beg for $25 billion in bailout money. A sensible person would ask: is this on message? Don't people judge you by your actions? … [Continue reading]
Social media campaigns
Here's a nice list of social media campaigns, courtesy of Being Peter Kim. There's a ton to learn here, so get clicking! … [Continue reading]
PR needed here: AIG
PR pro Shel Holtz has had it. He writes that the people running AIG are idiots. Dolts. Complete and irredeemable morons.And I agree.First, some background. In September, the Treasury promised insurance giant AIG some $85 billion in credit to keep the … [Continue reading]
How to get started on Twitter … and who are these people?
With much of social media, there's the "getting started" problem. For example, suppose you've just activated an account at Twitter. What next? You're following no one, and no one is following you. Not much fun, is it?If you've been contemplating … [Continue reading]