To celebrate its 10th anniversary, PR Week is holding a competition for "best PR blog." Vote for your favorites!Of course, blogging is no competition and voting is silly. But you should definitely check out the 32 finalists - there's some good stuff … [Continue reading]
It’s only an earthquake … so tweet away!
OK, reality check time. Your house is moving. You're inside it. Do you:A. Get out!B. Make yourself a latteC. Share the experience on TwitterAck! Angelinos chose C in large numbers, as witnessed in this wonderful interactive graph put together by the … [Continue reading]
Three blogs that are always worth a look
PR Squared, by Todd Defren, SHIFT Communications. Small agency that plays big, good balance between traditional PR training/technique and a solid understanding of how the Internet works.Micro Persuasion, by Steve Rubel. He works for Edelman, a … [Continue reading]
IRS to eBayers: the party’s over
Tucked into the housing rescue package is a provision that would require PayPal to report financial information to the Internal Revenue Service for some online merchants. Read about it in the Wall St. Journal.The rules change could hit millions of … [Continue reading]
People first
All these new channels - blogs, Twitter, YouTube, whatever - require some exploration to fully understand. And so begins the romancing. As we see the unique qualities of a particular tool or channel, we swoon, and become a hammer-pounder for it. … [Continue reading]
Good design: more than making things pretty
Today a federal appeals court ruled that the U.S. government has an obligation to make money more accessible to people who are blind. It's easy for Americans to just assume money has to be a certain way. But we're pretty much alone in the world - out … [Continue reading]
A quick hit of Wikinomics
Lately the "to read" stack of books by my bed table has been getting bigger. And as I fire up my RSS reader every day, I learn more and more that I know ... less and less. So I was quite happy to hear Wikinomics co-author Don Tapscott on Talk of the … [Continue reading]
What is a brand?
A brand is a promise. It's what your customers think of when they think of your company. It's shorthand for a set of values and assumptions. It's eternal. And it's a moving target.Take the brand quiz, and see what people think of a handful of … [Continue reading]
Writing for a new audience
I've done some search marketing, so the concept of writing for computers instead of humans isn't alien to me. But I initially failed to fully realize how much public relations writing is also writing for computers. Traditionally, the press release is … [Continue reading]
Zeitgeist check at popurls.com
While I'm living my wonderful but fairly ordinary life, millions of people post stuff to the web. Most of it is not worth looking at, but a tiny bit rises to the top, either by brilliance, outrageousness, or chance. Wouldn't you like to review the … [Continue reading]