Thoughts on digital influence and measurement, curated by David Kamerer
The great distance between America and Asia helps obscure a fundamental truth: that we enjoy cheap manufactured goods while others, including children, toil under sweatshop conditions at low wages. This was thrown into sharp relief when a factory in … [Continue reading]
Your first look at a Google Analytics report can be daunting. So many numbers! And some concepts you may not be familiar with. I remember showing a report to a senior-level VP on a consulting job. She looked it over and asked, "Is it good?" Ever … [Continue reading]
Find links to resources in this presentation at delicious.com. … [Continue reading]
Ah, it used to be so simple. Journalists were people who published news and information. And they abided by a code that we all understood. Independence. Editorial oversight. Objectivity. Today, of course, that model is dead, dead, dead. Anyone can … [Continue reading]
Note: As of September, 2014, Google no longer supports Google Authorship. When I talk to students about personal branding, the process is pretty simple: be findable online. Try to own the first page of Google results for your name. And show your … [Continue reading]
Corruption of digital discourse: what you need to know, why you should care from David Kamerer … [Continue reading]
It's easy to think about a channel only in the way that you use it for yourself. That's why I'm sharing this video presentation by Kansas State University anthropology professor Michael Wesch. He eloquently presents YouTube as a social community (or … [Continue reading]
Of all the benefits of social media for business, the greatest come from listening. Consider this: you can listen unobtrusively - no one needs to know you're paying attention. You don't even need to sign up for accounts to listen. This is a great … [Continue reading]
The Apple TV product has slowly matured from a "hobbyist" product to something that might be useful to a mass audience. It's a small box, about the size of a hockey puck, that facilitates the streaming of digital content from the Internet to your … [Continue reading]