Two years ago in Iran, and now in Egypt, digital communications have helped level oppression and censorship. You would think that blocking the Internet in an entire nation would silence people, but, like water seeking its own level, small leaks have … [Continue reading]
Public relations in 2011: a few predictions
Where is the public relations field going in 2011? That’s the question that will be put to a panel convened by the Chicago chapter of the Public Relations Society of America. Here are a few things that are on my mind: Technology: the “universal … [Continue reading]
KanSPRA Presentation
Presentation to school communicators View more presentations from David Kamerer. … [Continue reading]
The FTC Disclosure rules: one year later
One year ago, the Federal Trade Commission updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising, to go into effect on Dec. 1, 2009. The 81-page document identified three main updates to the Commission's … [Continue reading]
How to disclose material connections on your blog or social media site
If you're writing a blog or social media post and have received free product, services or enjoy a business relationship, you need to disclose it to your readers. Face it; you write for them and they deserve to know. It’s also the law, as the Federal … [Continue reading]
What professional organizations say about the FTC disclosure rules
Should a blogger disclose “material connections” with a sponsor or advertiser? Of course. It’s one of those lessons we learned in kindergarten. Or should have. For the most part, professional organizations line up behind practice that helps create … [Continue reading]
Inside the social media triangle
Presentation to the Kansas Chapter of the Public Relations Society of America, Sept. 17, 2010. Inside the social media triangle View more presentations from David Kamerer. … [Continue reading]
Social media ethics resources
This is the handout from the Sept. 14 meeting of the Chicago chapter of the Public Relations Society of America meeting. View more documents from David Kamerer. … [Continue reading]
Google Instant Search (just add Dylan)
Social media: manage the risk, but don’t miss the opportunity
Social media use at work is not a technology problem; it’s a management problem. And it’s also a management opportunity. Smart companies like IBM and the Mayo Clinic acknowledge social media and embrace it. In fact, there’s growing evidence that … [Continue reading]
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